Promotion /

Driving footfall is the key objective for retail businesses, particularly in the current economic climate. 

A programme of promotional marketing activity will help to stimulate economic activity.  We will encourage extended shopping hours to attract and retain potential customers into the evenings and weekends. We will also investigate enhanced lighting schemes especially for creatihg a suitably conducive atmosphere around critical dates such as Christmas.

Thinking local

The significant audience for local businesses is the local community and we are promoting the area's amenities to those who work and live close by, with PR campaigns and media partnerships, as well as targeted e-shots.  Direct communications support key dates such as Mother’s Day, Valentine’s Day, Easter, Halloween, and Christmas, promoting retailer offers and encouraging after-work shopping. If you have a relevant offer or promotion that you would like us to feature, please send the details to info@inmidtown.org

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