Building a brand /

Destinations, like any other products, thrive on brand loyalty. The creation and roll-out of a distinct and identifiable brand for Bloomsbury, Holborn and St Giles is vital to its success as an area to work in, shop in and explore.  

inmidtown will play a key role in the development of an identity for the area which can be used to drive brand loyalty. At the same time, we will work to increase the brand awareness for the district, promoting its prime location and unique selling points.

By communicating the positive aspects, inmidtown will help to change existing negative perceptions. Leveraging the brand will help to stimulate business activity, encouraging business to locate here and visitors to explore and experience the full extent of what the district has to offer.

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