Legible London /

inmidtown aims to improve the quality of signage to make it easier for pedestrians to find their way to and through the district. Working with TfL and Camden Council, we are developing ways of providing coordinated walking information that embraces the whole of the district, with benefits for the transport system, public health, the economy, tourism and the environment. 

Making London legible

Synergy with Legible London, part of the Mayor's vision for a more pedestrian friendly capital, is an important part of our strategy.  We have already integrated Legible London into our website and printed material, in particular, our local maps, 1,300 of which are handed out to visitors each week from the information kiosk outside Holborn tube station.

Apart from helping visitors, workers and shoppers to navigate the area, the improved signage and mapping should help to attract greater footfall from the west and south. It's also a perfect example of the difference that the BID can make to the quality of the public realm.

Some of the benefits

Commercial A walking-friendly city is a tourist-friendly city, and the local economy benefits directly. Retailers thrive on having people walking past their shops as it increases passing trade and impulse buying. For business people, walking to and from meetings can be more effective and healthy.  Plus, less traffic means businesses can provide services and deliveries more efficiently.

Transport Walking already accounts for 15.4 million daily trips in London.  For shorter trips, it is a highly efficient, reliable and enjoyable way of moving around the city.  More people walking take pressure off the public transport system, making it more efficient and less overcrowded. Road space can be freed up, easing congestion and helping essential traffic on its way. 

Environmental Walking is a sustainable form of transport. It causes no air pollution, produces no CO2 emissions, and has minimal environmental impact. If more people walked more often, there would be less traffic and noise, and better air quality. A co-ordinated way-finding system also removes visual and physical clutter from the district’s streets.

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