Arts & Culture /

inmidtown is primarily a business-led organisation but we recognise the importance of arts and culture, for enhancing the quality of life and contributing to the district’s commercial success. An area with a vibrant, cultural life is not simply a civilised place to live and work, it’s also far more likely to attract inward investment and visitors. One need only look at the regenerative effect of cultural projects in other parts of the UK.

Celebrating our culture

Our programme of free, guided walks is one of the ways in which we help to raise awareness of the district's rich cultural heritage. We have also taken over the management of Museum Mile, a celebration of 12 of the capital’s fascinating and world-class collections. Several are right at the heart of the district, including of course the British Museum which, for several years, has been the UK's most popular tourist attraction.

Making more of an impression

We are also keen to encourage individual and distinctive architecture and public art that helps to create a sense of place and boost the district’s cultural quotient. 

In fact, we have already begun with a commission for an exciting landmark sculpture by Conrad Shawcross on Gate Street. The same artist created a temporary installation in the Holborn Tram Subway that attracted 6,000 visitors. We’ve also worked on the development of public lighting schemes with the well-known Jason Bruges Studio.

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